Grassroots & Events
Community Presence That Builds Lasting Trust.
The dealerships that win long-term aren't just the ones with the biggest ad budgets — they're the ones that are woven into the fabric of their communities. CPM's grassroots and events practice helps you show up in the right places, with the right message, at the right time.
Sponsorships & Community Events
We identify and secure sponsorship opportunities that align with your brand values and target demographic — from local sports teams and school events to cultural festivals and charity drives. Every sponsorship is evaluated for ROI and brand fit.
Event Staffing & Logistics
From grand openings to customer appreciation days, we handle the full event lifecycle: planning, staffing, vendor coordination, and on-site execution. Your team focuses on selling; we handle everything else.
Co-Op Fund Utilization
Many grassroots and event opportunities qualify for manufacturer co-op reimbursement. We identify those opportunities and manage the documentation to ensure you capture every available dollar.
Ready to put this to work for your dealership?
Start a ConversationWhat's Included
- Community Event & Sponsorship Identification
- Co-Op / Special Event Fund Utilization
- Event Staffing & Logistics
- Customer Appreciation Events
- Grand Opening Planning