Your Results Driven Marketing Partner
Enhance Your Business Branding
WHAT
WE CAN
DO?
WE ARE
AUTHENTIC
ABOUT OUR BUSINESS
Creative Package McKahan is a Marketing Agency in Orange County, CA focused on building growth strategies for established businesses and emerging brands.
- Over 20 years of marketing experience.
- Specializing in brand growth and lead generation.
- Results-driven, personalized strategies.
- Full-service marketing from traditional to digital.
- Helping clients stand out in competitive markets.
Traditional Services
Traditional Media
Utilizing our strong long-standing relationships with local media, we are able to negotiate the best rates for your business. Our thorough research into your specific needs
help us to maximize your ROI.
Traditional and Digital Radio
DJ/Personality Endorsements
Radio Remotes
Connected TV/ Linear TV
Video Production
Outdoor Advertising
Direct Mail
Grassroots Marketing & Events
We believe that community involvement allows businesses to build strong relationships and foster trust among local customers. This leads to increased visibility and a
positive reputation. Let us help to
get your name out there.
Find Community Events/Sponsorships that align best with your brand and target audience
Facilitate the utilization of co-op or special event money to help offset event/sponsorship costs (if applicable)
Help with staffing of events
Customer Appreciation Event planning
Grand Opening Event planning
Custom Creative:
From pre-roll videos and billboards to in-store signage and email campaigns, we deliver the right idea to the right audience at the right time. And, as with everything we do, it’s always customized for your brand and target.
Co-Op & Compliance:
CPM provides co-op advertising support for dealerships based upon set standards and rates per each specific brand’s program and provides the following support:
- Spends by the manufacturer
- Monitoring approvals for payment
- Budgeting according to defined co-op
- Gaining prior approvals where necessary
- Adhering to all compliance requirements
- Submitting co-op monthly for all CPM-placed media
Traditional Media
Utilizing our strong long-standing relationships with local media, we are able to negotiate the best rates for your business. Our thorough research into your specific needs
help us to maximize your ROI.
Traditional and Digital Radio
DJ/Personality Endorsements
Radio Remotes
Connected TV/ Linear TV
Video Production
Outdoor Advertising
Direct Mail
Grassroots Marketing & Events
We believe that community involvement allows businesses to build strong relationships and foster trust among local customers. This leads to increased visibility and a
positive reputation. Let us help to
get your name out there.
Find Community Events/Sponsorships that align best with your brand and target audience
Facilitate the utilization of co-op or special event money to help offset event/sponsorship costs (if applicable)
Help with staffing of events
Customer Appreciation Event planning
Grand Opening Event planning
Custom Creative:
From pre-roll videos and billboards to in-store signage and email campaigns, we deliver the right idea to the right audience at the right time. And, as with everything we do, it’s always customized for your brand and target.
Co-Op & Compliance:
CPM provides co-op advertising support for dealerships based upon set standards and rates per each specific brand’s program and provides the following support:
- Spends by the manufacturer
- Monitoring approvals for payment
- Budgeting according to defined co-op
- Gaining prior approvals where necessary
- Adhering to all compliance requirements
- Submitting co-op monthly for all CPM-placed media
Digital Services
Social Media & Reputation:
From retargeted ads to blog posts, we know how to keep your current customers engaged and attract new customers at the same time. And we track and monitor all of your interactions to ensure we’re moving the needle.
Email Marketing:
We research your market to negotiate the best buys and customize them for your target, while also investing in community events to spread goodwill and bolster the brand on an organic, hyperlocal level.
How We Help:
- A/B Testing
- Responsive Designs
- CRM Agnostic Approach
- Custom Templates
- Multifaceted Campaigns
- Comprehensive Analytics
Video Production:
Your video content, whether for YouTube, OTT, Facebook, cable or your website, must look and sound professional. With in-house teams that shoot, edit and direct, we will ensure it does — all while staying on budget.
Digital Marketing (SEO/SEM):
Whether we’re optimizing keywords for voice-based search, enhancing your Google My Business listing, updating trim pages or creating service landing pages, we have one goal in mind: moving your site to the top of SERPs.
OUR TEAM
Dawn McKahan
President / Founder
Deb McMahan
Administrative Director
Betty Day
Senior Account Executive
Digital Professionals
Herve
Digital Director
Aiden
Digital Coordinator
Arisha
Digital Account Executive
IMPLEMENT THE PROCESS
RUN IN THE LIVE ENVIRONMENT
Start running the process in a live environment. Properly communicate and train all stakeholders. A sales process might seem to be very different from a finance process, but there are certain steps that are universally common to all business processes.
SET REQUIRED ACTIONS
SET ACTIONS & ASSIGN STAKEHOLDERS
Identify the individual tasks your teams and machines need to do in order to execute the plan. What is the purpose of the process? Why was it created? How will you know if it is successful? Machines need to do in order to execute the new plan.
PLAN & MAP YOUR PROCESS
THINK OUT OF THE BOX
What are the strategies needed to achieve the goals? This is the broad road map for the process. A sales process might seem to be very different from a finance process, but there are certain steps that are universally common to all business processes.
DEFINE YOUR GOALS
IT NEEDS DIRECTION
What is the purpose of the process? Why was it created? How will you know if it is successful? A sales process might seem to be very different from the finance process, but there are certain steps that are universally common to all business processes. Xtra only delivers content for the small business segment.
WORK PROCESS
HOW IT WORKS?
As an example, let’s take the content marketing process. It’s a process you’ll find in every Marketing Department out there. The issue is, it can be rather hectic and chaotic unless the process. There will be writers, designers, xtra experts, and web designers, all working together to create a single piece of content. The first draft is written and reviewed to create the final draft.
- Create a new idea for client project
- Start designing wire frame in Photoshop
- Development and coding overall project
- Test and execute final project on online server
01. IDEA
Based on client needs, We will provide some good solutions
03. CREATE
Based on client needs, We will provide some good solutions
02. DESIGN
Based on client needs, We will provide some good solutions
04. EXECUTE
Based on client needs, We will provide some good solutions
Financial Services
The editor reviews the content to ensure there are no process,
Once this is done, it moves to designer.
Software Services
The editor reviews the content to ensure there are no process,
Once this is done, it moves to designer.
Industrial Services
The editor reviews the content to ensure there are no process,
Once this is done, it moves to designer.
